Johanna is amazingly talented and a joy to work with, qualities best exemplified by Â her work on the National Academy School course catalog.Â She deftly balanced the many competing interests — which included a few artists who fashioned themselves as designers — and created a piece that is at once practical, user-friendly, accessible, while also conveying the fact that the Academy is one of New York’s most storied and innovative art schools.
-Dewey Blanton, Director, Communications and Public Relations, National Academy Museum & School, NYC
It was so great to work with you, and thanks for your creativity, patience and amazing effort in bringing Yankees DugoutÂ to life on such an accelerated timeframe.
-Susan Chevlowe, Chief Curator and Museum Director, Derfner Judaica Museum and The Art Collection, The Hebrew Home at Riverdale
Johanna was really great to work with â€“ she has creative and insightful ideas, is easy-going and completely organized! After she developed the graphics and worked with us to select a color palette for our new 2,000 sq. ft 19th and 20th century galleries, called Making Connecticut, we asked her re-design the graphics in the existing 17th and 18th century galleries. This part of the project was particularly challenging because the graphics for the old exhibition needed to be integrated into the new design so it all looked like the one exhibition – and it does! We especially appreciated her work on an interactive map â€“ she had many helpful suggestions that improved our original concept considerably. I hope to have the opportunity to work with her again in the future!
â€“Andrea Rapacz, Head of Interpretive Projects, Connecticut Historical Society, Hartford
Since 2006, with her use of color, font choices and imagery, Johanna has created consistent and dynamic design packages for The Forbes Galleries.Â She continues to figure out new and exciting ways to marry the content of a given exhibit with the graphic scheme so that they speak to each other seamlessly. When she began working with us, she brought a whole new dimension to graphics at The Forbes Galleries, which continues to evolve to this day as our gallery spaces expand and change. She brought us into the twenty-first century and the third dimension with her knowledge and use of Vectorworks and InDesign; thus expanding our ability to see the finished look prior to installation in record time (as opposed to the 100% hand-made paper mockups we were using previously). Johannaâ€™s exceptional design, writing, and managerial skills, in combination with her curatorial background and lovely demeanor make her a pleasure to work with and a true asset to our department.
â€“Bonnie Kirschstein, Managing Director, The Forbes Galleries, NYC
I asked Johanna to design a logo for my pottery shop, as well as some stamps, and I was thrilled with the process and the results. Johanna is an excellent communicator, and she listened to my opinions throughout the process. She brought me some great ideas and even incorporated photos of my work in her design. I was impressed with the options that Johanna sent to me, and the final designs are amazing. Itâ€™s so cool to see such a creative visualization of my shop.
-Lorraina Raccuia-Morrison, Shop Owner, NYC
The exhibition is amazing. You did a beautiful job and weâ€™ve received so many compliments! We hope to have a couple of events while it is up and plan to use the components as often as possible throughout the remainder of the year. Thank you again for a superb job. It has been a pleasure to work with you.
â€“Toby Boshak, Executive Director, Princess Grace Foundation-USA, NYC
The brochures arrived on Thursday afternoon and look wonderful!Â Everyone (including the Executive Director!) was so impressed. You did a fantastic job and I want to thank you for your vision and your patience:-).
â€“Kate Williamson, Curatorial Assistant, Museum of Biblical Art, New York, NY
Johanna Goldfeld was marvelously creative in her design of an exhibition of my drawings, which included actual New York Times OP-ED pages. Her original ideas were utilized by the gallery for subsequent exhibitions.
â€“Mark Podwal, artist and author, NYC
My non-profit, REVEAL, means the world to me. Our staff came to Johanna to design our website. We had some ideas, some hopes for the feel of the site but we didnâ€™t quite know the exact image or design that would somehow capture it all. Johanna did. When she had me log in to the test site to see what she had created for REVEAL, I got chills, turned red, and filled with tears. It fit REVEAL so magnificently. I could not have been happier. And working with Johanna is a pleasure. She is flexible and so forgiving and always understood and met our own challenges with us. I could not recommend Johanna more. I have hired her to continue updating and managing the REVEAL website. I wouldnâ€™t want to work with anyone else.
â€“Meggan Watterson, Executive Director, REVEAL
After trying to work with three other designers, we were so relieved to find someone who listened carefully, suggested wisely, and helped us organize our scattered ideas into a cohesive vision and concept for our website. Johanna is extremely patient with our lack of technological savvy, an amazing artist, and truly a delight to work with.
â€“Sarah Chase, Brooklyn Acupuncture Project