Client Stories


Johanna created all the graphic signage for Spirit Park, a large ballpark, pollinator garden and playground in Texas. Her work was designed to not only convey information, but also to complement the fourteen sculptural components that we, (May+Watkins), created for this Park.

The designs that Johanna created are artistic, beautiful and appropriate. Each one is a lovely artwork in itself. I could not have asked for more. In addition, they mesh wonderfully with our sculptures. Her files and technical work were perfect, so there was no problem with the output house. Everything went smoothly.

Johanna had to submit all her designs to a large committee comprised of park employees and public art officers. There were many design, copy and photo changes, but Johanna maintained her good humor and patience throughout, and demonstrated mature management ability.

I relied greatly on her help, flexibility and understanding. I look forward to working with her again in the near future.

-Carol May, Senior Partner, May+Watkins Design, LLC

My team and I contacted Johanna Goldfeld only 7 months before the opening of our exhibition “Image of a Living Church,” a commemorative exhibition in observance of the 50th anniversary of St. Vartan Armenian Cathedral, located at Second Ave and 34th St in Manhattan. We were referred to her by the Metropolitan Museum.

As a group of volunteers who knew little to nothing about an exhibition of this type, we embarked upon the project with a steep learning curve.

Johanna was so very helpful in coaching our team; we were passionate about our subject matter, but had little experience in curating an exhibition. She was patient, understanding, and extremely organized. She kept us on track and guided us to the best uses of our material. She also grasped the sacred nature of the project. We were privileged to have her artistic sensibility applied to our project. Her skills extend beyond the visual and technical abilities of a designer. She has great verbal and written communication skills; she selected and managed the installer and printer we used for the project which would have been a daunting prospect for us without her help.

I couldn’t have asked for a better experience or outcome using Johanna Goldfeld for this exhibition.  We had a very successful opening with over 600 people in attendance and the exhibition will remain up for the remainder of the year for church members from other regions to visit. I am very grateful to Johanna and recommend her without reservation.

-Sandra Shahinian Leitner, St. Vartan Armenian Cathedral

Johanna Goldfeld to us came highly recommended by Mark Podwal, an artist for whom she designed an exhibition.  I was so pleased with her work that we have used her for four exhibitions. She’s created graphic identities, designed text panels and labels, and determined complex sizing and arranging of photographs.  She is a team player in the best sense: taking direction, providing a creative response, responding to requests for change, and finally getting it all into production.  I’ll definitely be calling her for our next show, too.

-Nancy Johnson, Curator, Museum at Eldridge Street

Johanna is amazingly talented and a joy to work with, qualities best exemplified by  her work on the National Academy School course catalog.  She deftly balanced the many competing interests — which included a few artists who fashioned themselves as designers — and created a piece that is at once practical, user-friendly, accessible, while also conveying the fact that the Academy is one of New York’s most storied and innovative art schools.
-Dewey Blanton, Director, Communications and Public Relations, National Academy Museum & School, NYC

It was so great to work with you, and thanks for your creativity, patience and amazing effort in bringing Yankees Dugout  to life on such an accelerated timeframe.
-Susan Chevlowe, Chief Curator and Museum Director, Derfner Judaica Museum and The Art Collection, The Hebrew Home at Riverdale

Johanna was really great to work with – she has creative and insightful ideas, is easy-going and completely organized! After she developed the graphics and worked with us to select a color palette for our new 2,000 sq. ft 19th and 20th century galleries, called Making Connecticut, we asked her re-design the graphics in the existing 17th and 18th century galleries. This part of the project was particularly challenging because the graphics for the old exhibition needed to be integrated into the new design so it all looked like the one exhibition – and it does! We especially appreciated her work on an interactive map – she had many helpful suggestions that improved our original concept considerably. I hope to have the opportunity to work with her again in the future!
–Andrea Rapacz, Head of Interpretive Projects, Connecticut Historical Society, Hartford

Since 2006, with her use of color, font choices and imagery, Johanna has created consistent and dynamic design packages for The Forbes Galleries.  She continues to figure out new and exciting ways to marry the content of a given exhibit with the graphic scheme so that they speak to each other seamlessly. When she began working with us, she brought a whole new dimension to graphics at The Forbes Galleries, which continues to evolve to this day as our gallery spaces expand and change. She brought us into the twenty-first century and the third dimension with her knowledge and use of Vectorworks and InDesign; thus expanding our ability to see the finished look prior to installation in record time (as opposed to the 100% hand-made paper mockups we were using previously). Johanna’s exceptional design, writing, and managerial skills, in combination with her curatorial background and lovely demeanor make her a pleasure to work with and a true asset to our department.
–Bonnie Kirschstein, Managing Director, The Forbes Galleries, NYC

Johanna Goldfeld was marvelously creative in her design of an exhibition of my drawings, which included actual New York Times OP-ED pages. Her original ideas were utilized by the gallery for subsequent exhibitions.
–Mark Podwal, artist and author, NYC