When I met Sarah Chase of the Brooklyn Acupuncture Project, she already had a logo, so I set out to create a website that would incorporate the logo and relate conceptually to their work. At our initial meeting, Sarah mentioned the “5 Elements” in connection with her practice. These became the basis for the main site navigation. Visitors who know about the 5 elements pick up on this right away; for those who don’t, the natural textures seem like a fitting aesthetic choice.
After trying to work with three other designers, we were so relieved to find someone who listened carefully, suggested wisely, and helped us organize our scattered ideas into a cohesive vision and concept for our website. Johanna is extremely patient with our lack of technological savvy, an amazing artist, and truly a delight to work with.
â€“Sarah Chase, Brooklyn Acupuncture Project