From Fulton Ferry: Building Downtown Brooklyn traces the impact transportation has had on Downtown Brooklyn for more than 350 years, from the first ferry to the present day. Housed underground in an authentic 1936 subway station in Downtown Brooklyn, the Transit Museum offers changing exhibitions as well as a rotating selection of twenty vintage subway and elevated cars dating back to 1907.
The visual challenge was to distinguish the sections of the exhibition (ferry, horses, Brooklyn Bridge) that all overlapped in time periods, and of course, working within a decommissioned subway station. I was provided with 40 pages of thumbnail images and text to transform into an exhibition. My solution was to separate the sections by a detail from a relevant postcard, and for the title, emulate the fonts used in the ticket to that mode of transportation. I also chose saturated colors that related to the postcards and theme of the section, which helped to enliven the underground space.