With its mission of bringing together a diverse group of female religious leaders, the identity for REVEAL had to be bold, spiritual, energetic, feminine, and serious. I began experimenting with the concept of a veil, as it has an important role in religion, and ultimately arrived at the image of the flowing red fabric. I selected a typeface with a slightly handwritten but still contemporary look to interweave into the identity. I brought this to life with the website, and it continues to be used in books and promotional materials.
My non-profit, REVEAL, means the world to me. Our staff came to Johanna to design our website. We had some ideas, some hopes for the feel of the site but we didn’t quite know the exact image or design that would somehow capture it all. Johanna did. When she had me log in to the test site to see what she had created for REVEAL, I got chills, turned red, and filled with tears. It fit REVEAL so magnificently. I could not have been happier. And working with Johanna is a pleasure. She is flexible and so forgiving and always understood and met our own challenges with us. I could not recommend Johanna more. I have hired her to continue updating and managing the REVEAL website. I wouldn’t want to work with anyone else.
â€“Meggan Watterson, Executive Director, REVEAL