"Yankees Dugout"

at the Hebrew Home in Riverdale

GRAPHIC DESIGN

Design challenge: Make entering a niche in a senior living facility feel like walking into Yankee Stadium. To transform the space, the first step was color, bringing in a bright green to evoke the field and a sky blue. The other major design component was the “frieze” along the top to mimic the one in the stadium. A turf base in the case with the bats enhanced the feel of the stadium, and the pinstripes and fonts in the graphic panels recall the Yankees branding.

The exhibit is a great resource for the Home. Residents, many of whom suffered from age-related memory loss regularly visit the space with friends and grandchildren to reminisce about Yankee history.

Recently we added a component of smell into the exhibition. I worked with the client and fabricator to develop a system that could be accessed by people standing and in wheelchairs, and to create an attractive graphic. It was covered on the first page of the New York Times!

The article notes: For residents who followed the Dodgers, the scents recalled childhood days at Ebbets Field in Brooklyn, and for Giants baseball fans, they brought back afternoons at the Polo Grounds in Manhattan, in the days before both teams decamped for the West Coast.

 

The exhibition, “Yankees Dugout” was mentioned in a several news outlets including The Wall Street Journal and NY1.

Wall Street Journal: Baseball is more thank a game at the Hebrew Home at Riverdale

Riverdale Press: http://riverdalepress.com/stories/Yankees-show-evokes-warm-memories-at-Hebrew-Home,54531

YES Network: https://www.youtube.com/watch?v=jR2uDvSrESA

Latino Sports Online: http://latinosports.com/york-yankees-memorabilia-exhibit-opens-hebrew-home-riverdale/

News 12: https://www.youtube.com/watch?v=AHFRs5hRU-Y


It was so great to work with you, and thanks for your creativity, patience and amazing effort in bringing this exhibition to life on such an accelerated timeframe.
-Susan Chevlowe, Chief Curator and Museum Director

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Contact:

johanna@jgoldfeld-design.com

718-789-1238