The Forbes Galleries

EXHIBITION DESIGN / GRAPHIC DESIGN / PRODUCTION MANAGEMENT

For nearly thirty years, Forbes Magazine had galleries in the lobby of their Fifth Avenue and Twelfth Street HQ which showcased both artifacts from the company’s collection as well as rotating exhibits of jewelry, painting, and sculpture relevant and special to the Forbes family.

We designed and managed exhibition and print graphics, color schemes, and layout of artwork, for over fifty temporary exhibitions in the course of eight years until The Forbes Galleries closed. Working in close collaboration with the gallery staff, we determined object and pedestal configuration and designed and managed all exhibition and print graphics from concept through production.



When she began working with us in 2006, Johanna Goldfeld brought a whole new dimension to graphics at The Forbes Galleries, which continues to evolve to this day as our gallery spaces expand and change. With her use of color, font choices and imagery, she creates consistent but dynamic design packages and continues to figure out new and exciting ways to marry the content of a given exhibit with the graphic scheme so that they speak to each other seamlessly. She brought us into the twenty-first century and the third dimension with her knowledge and use of Vectorworks and InDesign; thus expanding our ability to see the finished look prior to installation in record time (as opposed to the 100% hand-made paper mockups we were using previously). Johanna’s exceptional design, writing, and managerial skills, in combination with her curatorial background and lovely demeanor make her a pleasure to work with and a true asset to our department.
–Bonnie Kirschstein, Managing Director, The Forbes Galleries

Anniversaries & Timelines

Museum at Eldridge Street

St. Vartan Armenian Cathedral

New York Transit Museum

Forbes on Fifth

Torah Finials

Pfizer Heritage

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Contact:

johanna@jgoldfeld-design.com

718-789-1238