"Yankees Dugout"

at the Hebrew Home in Riverdale

GRAPHIC DESIGN

Design challenge: Make entering a niche in a senior living facility feel like walking into Yankee Stadium. To transform the space, the first step was color, bringing in a bright green to evoke the field and a sky blue. The other major design component was the “frieze” along the top to mimic the one in the stadium. A turf base in the case with the bats enhanced the feel of the stadium, and the pinstripes and fonts in the graphic panels recall the Yankees branding.

The exhibit is a great resource for the Home. Residents, many of whom suffered from age-related memory loss regularly visit the space with friends and grandchildren to reminisce about Yankee history.

Recently we added a component of smell into the exhibition. We worked with the client and fabricator to develop a system that could be accessed by people standing and in wheelchairs, and to create an attractive graphic. It was covered on the first page of the New York Times!

The exhibition, “Yankees Dugout” was mentioned in a several news outlets:

Anniversaries & Timelines

Museum at Eldridge Street

St. Vartan Armenian Cathedral

New York Transit Museum

Forbes on Fifth

Torah Finials

Pfizer Heritage

  • Instagram
61109.png

Contact:

johanna@jgoldfeld-design.com

718-789-1238